READER: Um...isn’t that kinda general for a movie-themed blog?
BLOGGER: Let me finish. Today we’re going to be talking about how the modernization of the times and different media constructs effect the movie industry!
READER: That makes more sense.
BLOGGER: I know what I’m doing...maybe. Anyway, the film industry itself (at least this is what I believe) is a system that interacts with society similar to the media in the way that it coevolves with people and participates with society to the point that certain aspects such as governance and ownership of content throughout modernization have formed the industry into its own organized socioeconomic structure. It’s concerned with the ownership of content, the technology involved, the makers, the content, etc. When we bring in modernization into effect we see how as the technology evolves and we evolve the industry also evolves and the whole structure of the distribution of videos such as trailers and the ownership of rights changes. It’s very much effected and changed by social media which is what we’re going to take a look at.
In terms of technology, with the emergence of platforms trailers and overall film advertisement is globally improved. You can make Instagram pages and Facebook ads for movies now. I can’t go 2 minutes without scrolling and seeing trailers for new movies pop up on my instagram feed and I can like them and it’s the first time you can get feedback for a trailer! Different film industries such as Sony and A24 can promote films being produced by them. When it comes to the users of the platforms there’s more active participation in the development of movies with several comments being left under production companies YouTube channels for newer trailers. The content can be shaped by platforms and people can participate with it through their own usage of platforms like YouTube where you find several people not only critiquing movies but also creating their own.
When it comes to the more legal, governing side of things like ownership that gets fairly tricky because with the emergence of streaming services ownership shifts very quickly between production companies and online services such as Netflix, Hulu, and HBO. Everything is shaped and governed with th product or the service in mind-
READER: and tacked with a Terms of Service to the end of it.
BLOGGER: Exactly! Don’t interrupt me again. But the main point is that different constructs of these systems of media are impactful on society and how it interracial with it. Through the lens of film we see it impacted technically, content-wise, governance-wise, and through other means that modernize it as a system that coevolves with us. We have the power to shape it! Until next time!
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